For my Public Relations final project, I was put into a team of three and tasked with creating a PR campaign for any brand of our choosing. We were also granted creative liberty and were allowed to advertise products that the brand didn’t actually sell. In our case, we chose Kylie Cosmetics and reinvented the iconic “Lip Kit” and made it “The Ultimate Lip Combo Kit”.

For the purpose of this going on my website, I only included the documents that I wrote. All graphic design was done by me using Canva.